Privacy Notice

1. Introduction

We would like to use the information below to provide you "data subject" with an overview of our processing of your personal data and your rights under data protection law. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services offered by our company through our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we will generally obtain your consent.

Personal data, such as your name, address or email address, is always processed in accordance with the EU General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to the "Krause-Werk GmbH & Co. KG". The aim of this Privacy Notice is to inform you about the scope and purpose of the personal data we collect, use and process.

As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete possible protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can in principle have security gaps so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data on alternative ways, such as by phone or by post to us.

2. Data controller

The data controller, as defined by the GDPR, is:

Krause-Werk GmbH & Co. KG
Am Kreuzweg 3, 36304 Alsfeld, Deutschland

Phone: +49 6631 / 795 - 0

Fax: +49 6631 / 795 - 139

Email: info(at)krause-systems.de

Data controller’s representative: Stefan Krause, Günther Krause

3. Data protection officer

You can reach the data protection officer as follows:

Thorsten Damm

Phone: +49 611 / 17 36-22

Email: datenschutzbeauftragter(at)vhk.de

You may contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection.

4. Definitions

This Privacy Notice is based on the terminology used by the European legislature and legislature in the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand, both for the public and for our customers and business partners. To ensure this, we would like to explain in advance the terminology used. Among other things, we use the following terms in this privacy policy.

We use the following terms in this Privacy Notice, among others:

  1. Personal data
    Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. Data subject
    A data subject is any identified or identifiable natural person whose personal data is processed by the data controller (our company).
  3. Processing
    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  4. Restriction to processing
    Restriction to processing means marking stored personal data with the aim of limiting its processing in future.
  5. Profiling
    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
  6. Pseudonymisation
    Pseudonymisation is the processing of personal data in such a way that the data can no longer be assigned to a specific data subject without additional information being provided, given that such additional information is kept separate and subject to appropriate technical and organisational measures that ensure that personal data cannot be attributed to an identified or identifiable natural person.
  7. Data processor
    The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  8. Recipient
    Recipient means a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
  9. Third parties
    Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
  10. Consent
    Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis for processing

Article 6 Paragraph 1(a) GDPR serves as our company’s legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of other services or consideration, processing is based on Article 6 Paragraph 1(b) GDPR. The same applies to those processing operations required to carry out pre-contractual measures, such as in cases of queries regarding our products or services.

If our company is subject to a legal obligation requiring the processing of personal data, such as for the fulfilment of tax obligations, processing is based on Article 6 Paragraph 1(c) GDPR.

In rare cases, processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if someone visiting our business were to be injured and their name, age, health insurance data or other vital information needed to be disclosed to a doctor, hospital or other third party. Processing would then be based on Article 6 Paragraph 1(d) GDPR.

Finally, processing operations could be based on Article 6 Paragraph 1(f) GDPR. Processing operations not based on any of the above-mentioned legal bases may be carried out on the basis of Article 6 Paragraph 1(f) GDPR if processing is necessary to safeguard the legitimate interests of our company or those of a third party, provided the interests and fundamental rights and freedoms of the data subject do not take precedence. We are permitted to engage in such processing operations in particular because they have been specifically mentioned in European law. In this respect, the legislature took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

6. Disclosure of data to third parties

Your personal data will not be sent to third parties for purposes other than those listed below.

We will disclose your personal data to third parties if:

  1. you have expressly consented to this pursuant to Article 6 Paragraph 1 Sentence 1(a) GDPR,
  2. disclosure under Article 6 Paragraph 1 Sentence 1(f) GDPR is permitted to safeguard our legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
  3. in the event that there is a legal obligation to disclose your data pursuant to Article 6 Paragraph 1 Sentence 1(c) GDPR and
  4. if this is legally permissible and necessary for the performance of our contract with you pursuant to Article 6 Paragraph 1 Sentence 1(b).

To protect your data and if necessary enable us to transfer data to third countries (outside the EU), we have concluded data processing agreements ("Data Processing Agreement") based on the standard contractual clauses of the European Commission.

7. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the website operator. You can recognise an encrypted connection by your browser’s address bar reading "https://" instead of "http://" and the lock symbol in the browser bar.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data your browser sends our server (in what is known as "server log files"). Our website collects a range of general data and information each time you access a website or an automated system. This general data and information is stored in the server’s log files. It may be collected.

  1. the browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system accesses our website (called a referrer),
  4. the sub-pages accessed via an accessing system on our website,
  5. the date and time the website is accessed,
  6. an internet protocol address (IP address) and
  7. the accessing system's internet service provider.

No conclusions are drawn about you when using this general data and information. Instead, this information is needed to

  1. properly deliver our website content,
  2. to optimise the content of the website as well as to advertise it,
  3. to ensure the continued functioning of our information technology systems and our website’s technology as well as to
  4. provide the information necessary for law enforcement authorities to prosecute in the event of a cyber-attack.

This collected data and information is therefore statistically analysed and further analysed by us with the aim of increasing data protection and data security within our company to ultimately ensure an optimum level of protection for the personal data being processed by us. The data from the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Article 6 Paragraph 1 Sentence 1(f) GDPR. Our legitimate interest is based on the purposes listed above for the collection of data.

8. Cookies

8.1 General information about cookies

We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

Information generated from the specific device used is stored in cookies. This does not mean, however, that we will gain immediate knowledge of your identity.

The use of cookies helps us make it more convenient for you to use our website. For example, we use session cookies to detect whether you have already visited individual pages on our website. These are erased automatically when you leave our website.

We also use temporary cookies to optimise user-friendliness. These cookies are stored on your device for a specific period of time. If you return to our website to use our services, cookies allow us to automatically recognise that you have visited our website previously and remember the inputs and settings you have made so that you do not have to enter them again.

We also use cookies to statistically record the use of our website and analyse it for the purpose of optimising our services. These cookies allow us to automatically recognise that you have already visited our website when you visit our website again. These cookies are automatically erased after a defined period of time.

8.2 Legal basis for the use of cookies

The data processed by cookies, which are required for the proper functioning of the website, are to safeguard our legitimate interests pursuant to Article 6 Paragraph 1 Sentence 1(f) GDPR.

For all other cookies you have given your consent to this through our opt-in cookie banner in accordance with Article 6 Paragraph 1(a) GDPR.

9. Contents of our website

9.1 Contact/contact form

Personal data is collected when you contact us (e.g. using our contact form or by email). If you use a contact form to get in touch with us, the contact form you use will indicate the data being collected. This data is stored and used exclusively for the purpose of responding to your query or establishing contact and the associated technical administration. The legal basis for data processing is our legitimate interest in responding to your request pursuant to Article 6 Paragraph 1(f)f GDPR. If the aim of you contacting us is to conclude a contract, processing is also legally based on Article 6 Paragraph 1(b) GDPR. Your data will be erased once we have finished processing your query. This is the case when it can be inferred from the circumstances that the relevant facts have been clarified in a conclusive manner and there are no statutory retention obligations in place that prevent its erasure.

9.2 Services/digital goods

We only send personal data to third parties where necessary as part of contract execution, for example to the bank entrusted with processing payment.

No data is otherwise sent unless you have expressly agreed to this. Your data will not be disclosed to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Article 6 Paragraph 1(b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

9.3 Application management/job exchange

We collect and process the personal data of applicants for the purpose of carrying out the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits corresponding application documents to us electronically, for example by email or via a web form on the website. If we conclude an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If we do not conclude an employment contract with the applicant, the application documents will be automatically erased two (2) months after notification of the rejection decision, provided that no other legitimate interests of ours prevent their erasure. Other legitimate interests in this context include, for example, the duty to provide evidence in proceedings under the German Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz [AGG]).

Legal basis for the processing of the data is Article 88 GDPR, § 26 I BDSG

9.4 Facebook Connect

If you have a Facebook profile, you can register on our website to create a customer account or to register using the "Facebook Connect" social plugin run by the Facebook social network, which is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), using what is known as Single Sign-On technology. You can recognise the "Facebook Connect" social plugins on our website by the blue button with the Facebook logo and the inscription "Register with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook".

When you visit a page of our website that contains a social plugin, your browser makes a direct connection to the Facebook servers. The content of the plugin is transferred from Facebook directly to your browser, which then embeds it into the website. Through the integrated plugin, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the US and stored there. These data processing operations are carried out in accordance with Article 6 Paragraph 1(f) GDPR on the basis of Facebook's legitimate interest in the displaying of personalised advertising on the basis of browsing behaviour.

By using the "Facebook Connect" button on our website, you can also log in or register on our website using your Facebook user data. Depending on your personal data protection settings on Facebook, we will only receive general information that is publicly accessible and stored in your profile when you use Facebook’s "Facebook Connect" button if you give your express consent in accordance with Article 6 Paragraph 1(a) GDPR prior to the registration process on the basis of a corresponding notification on the exchange of data with Facebook. This information includes your user ID, name, profile picture, age and gender.

We would like to point out that changes to Facebook's privacy policy and terms of use may also result in the transfer of your profile pictures, your friends' user IDs and friends list if these have been marked as "public" in your Facebook privacy settings. We will store and process the data transmitted by Facebook to create a user account with the necessary data, provided you have approved this on Facebook (title, first name, surname, address details, country, email address, date of birth). Conversely, based on your consent, data (e.g. information on your surfing or purchasing behaviour) may be transferred from us to your Facebook profile.

You may revoke your consent at any time by sending a message to the data controller specified at the beginning of this Privacy Notice.

Please see Facebook's privacy policies for the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and settings options for protecting your privacy: www.facebook.com/policy.php.

If you do not wish Facebook to associate any data collected via our website with your Facebook profile, you should log out of Facebook before you visit our website. You can also completely avoid loading the Facebook plugin with add-ons for your browser, for example using "Adblock Plus" (adblockplus.org).

10. Newsletters

10.1 Newsletter for regular customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular emails with offers on products or services from our collection similar to those you have already purchased. We do not require your specific consent for such purposes as per article 7, paragraph 3 of the UWG (Unfair Competition Act). The sole basis for the data processing is our legitimate interest in personalised direct marketing in line with article 6, paragraph 1 lit. f GDPR. We will not send you any emails should you expressly object to the use of your email address for that purpose. You are entitled to object to the use of your email address for the aforementioned purpose at any time with immediate effect by notifying the data controllers listed in the opening of this statement. By taking this action, you will incur submission fees only in line with basic rates. After receipt of your objection, your email address will immediately be removed for marketing purposes.

10.2 Marketing newsletter

You can subscribe to our newsletter via our website. The input screen determines which personal data are shared with us when subscribing to the newsletter.

We use our newsletter to regularly communicate our offers to our customers and business partners. You can, therefore, only receive our company’s newsletter if

  1. you have a valid email address and
  2. have registered for the newsletter.

For legal reasons, as part of the double opt-in procedure a confirmation email will be sent to the email address you provided when registering for the newsletter. This confirmation email is sent to check if you are the holder of the email address and have authorised the newsletter.

When you register for the newsletter we also save the IP address used by your IT system at the time of registration, which is issued by your Internet Service Provider (ISP) as well as the date and time of registration. We must collect this data to investigate any (possible) misuse of your email address at a later stage and it is therefore lawful for the purposes of our security.

The personal data collected during registration are used solely for sending our newsletter. Furthermore, subscribers to the newsletter may receive information via email if this is required in order to administer the newsletter service for registration purposes, which may be the case if our newsletter is amended or technical circumstances change. Personal data collected for our newsletter service are not shared with third parties. You may terminate your subscription to our newsletter at any time. You can at any time withdraw your consent to the storage of the personal data you shared during registration. A link is provided in each newsletter to allow you to withdraw your consent. It is also possible to unsubscribe from our newsletter directly through the website or to contact us in another manner.

The legal basis for data processing for the purposes of sending a newsletter is article 6, paragraph 1 lit. a GDPR.

11. Our activities in social networks

To allow us to communicate with you on social networks and inform you about our services, we run our own pages on these social networks. If you visit one of our social media pages, we and the provider of the social media network are joint controllers (Art. 26 GDPR) regarding to the processing operations triggered thereby, which concern personal data.

We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers
We would therefore like to point out as a precautionary measure that your data may also be processed outside of the European Union or the European Economic Area. Use of these networks may therefore involve data protection risks for you since the protection of your rights may be difficult, e.g. your rights to information, erasure, objection, etc. Processing on social networks frequently takes place directly for advertising purposes or for the analysis of user behaviour by network providers, and we have no control over this. If the provider creates user profiles, cookies are often used or user behaviour may be assigned directly to your own member profile on the respective social network (if you are logged in).

The processing operations of personal data described are carried out in accordance with Article 6 Paragraph 1(f) GDPR on the basis of our legitimate interests and the legitimate interests of the respective provider in order to communicate with you in a timely manner or to inform you about our services. If you have to grant your consent to the respective providers to process your data as a user, the legal basis for this processing is Article 6 Paragraph 1(a) GDPR in conjunction with Article 7 GDPR.

Since we have no access to these providers’ databases, we would like to point out that you would be best placed to exercise your rights (e.g. to information, rectification, erasure, etc.) directly with the respective provider. More information on the processing of your data on social networks and your options for exercising your right to object or your right of revocation (opt out) is listed below for each of the social network providers we use:

11.1 Facebook

(Jointly) Data controller responsible for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Notice (Data Policy):
www.facebook.com/about/privacy

Opt-out and advertising settings:
www.facebook.com/ads/preferences/

facebook.com/about/privacy/

11.2 Instagram

(Jointly) Data controller responsible for data processing in Europe:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy Notice (Data Policy):
instagram.com/legal/privacy/

Opt-out and advertising settings:
www.instagram.com/accounts/privacy_and_security/

11.3 LinkedIn

(Jointly) Data controller responsible for data processing in Europe:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland

Privacy Notice:
www.linkedin.com/legal/privacy-policy

Opt-out and advertising settings:
www.linkedin.com/psettings/guest-controls/retargeting-opt-out

11.4 Twitter

(Jointly) Data controller responsible for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy Notice:
twitter.com/en/privacy

Information about your data:
twitter.com/settings/your_twitter_data

Opt-out and advertising settings:
twitter.com/personalization

11.5 YouTube

(Jointly) Controller responsible for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Notice:
policies.google.com/privacy

Opt-out and advertising settings:
adssettings.google.com/authenticated

11.6 XING

(Jointly) Data controller responsible for data processing in Germany:
XING AG, Dammtorstrasse 29–32, 20354 Hamburg, Germany

Privacy Notice:
privacy.xing.com/de/datenschutzerklaerung

Requests for information for XING members:
www.xing.com/settings/privacy/data/disclosure

12. Social media plugins

12.1 Facebook plugin

We have integrated Facebook components on this website. Facebook is a social network.

A social network is a web-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange opinions and experiences or enables the online community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the US or Canada, the data controller for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time a visitor opens an individual page of the website run by us and on which a Facebook component (Facebook plugin) is integrated, the Facebook component in question will trigger the browser on your IT system to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins/. As part of this technical process, Facebook will receive information about the specific sub-page of our website you visit.

If you are logged in to Facebook at the same time, Facebook will recognise which specific page you are visiting each time you access our website and for the entire duration of your stay on our website. This information is collected by the Facebook component and attributed to the respective Facebook account by Facebook. If you click on one of the Facebook buttons integrated on our website, for example the "Like" button, or make a comment, Facebook assigns this information to your personal Facebook user account and stores this personal data.

Through the Facebook component, Facebook receives information that you have visited our website whenever you are logged in to Facebook at the same time as accessing our website, regardless of whether you click on the Facebook component or not. If you do not want this information transferred to Facebook, you can prevent this by logging out of your Facebook account before visiting our website.

Facebook's privacy policy, which is available at facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which settings Facebook offers to protect your privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. You can use these kinds of applications to suppress data transmission to Facebook.

12.2 Instagram plugin

We have integrated Instagram components on this website. Instagram is a service that qualifies as an audiovisual platform that enables users to share photos and videos and also to disseminate such data on other social networks.

Instagram's services are run by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time a visitor opens an individual page of the website run by us and on which an Instagram component (Instagram button) is integrated, the Instagram component in question will trigger the browser on your IT system to download a depiction of the corresponding Instagram component from Instagram. As part of this technical process, Instagram will receive information about the specific sub-page of our website you visit.

If you are logged in to Instagram at the same time, Instagram will recognise which specific page you are visiting each time you access our website and for the entire duration of your stay on our website. This information is collected by the Instagram component and assigned to your Instagram account by Instagram. If you click on one of the Instagram buttons integrated on our website, the data and information transmitted will be assigned to your personal Instagram user account and stored and processed by Instagram.

Through the Instagram component, Instagram receives information that you have visited our website whenever you are logged in to Instagram at the same time as accessing our website, regardless of whether you click on the Instagram component or not. If you do not want this information transferred to Instagram, you can prevent this by logging out of your Instagram account before visiting our website.

For more information and to review Instagram's current privacy policy, please visit help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

12.3 LinkedIn plugin

We have integrated LinkedIn components on this website. LinkedIn is a web-based social network that enables users to connect to existing business contacts and to make new business contacts.

LinkedIn is operated by the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For privacy matters outside the United States, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time you visit our website, which is equipped with a LinkedIn component (LinkedIn plugin), this component causes the browser you are using to download a corresponding depiction of the component from LinkedIn. More information on the LinkedIn plugins can be found at developer.linkedin.com/plugins. As part of this technical process, LinkedIn will receive information about the specific sub-page of our website you have visited.

If you are logged in to LinkedIn at the same time, LinkedIn will recognise which specific page you are visiting each time you access our website and for the entire duration of your stay on our website. This information is collected by the LinkedIn component and allocated to your LinkedIn account by LinkedIn. If you click on a LinkedIn button integrated on our website, LinkedIn assigns this information to your personal LinkedIn user account and stores this personal data.

Through the LinkedIn component, LinkedIn receives information that you have visited our website whenever you are logged in to LinkedIn at the same time as accessing our website, regardless of whether you click on the LinkedIn component or not. If you do not want this information transferred to LinkedIn, you can prevent this by logging out of your LinkedIn account before visiting our website.

You can unsubscribe from LinkedIn email messages, SMS messages and targeted ads and manage your ad settings at www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. You can reject these cookies by visiting www.linkedin.com/legal/cookie-policy. LinkedIn's current privacy policy can be found at www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at www.linkedin.com/legal/cookie-policy.

12.4 Twitter plugin

We have integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and distribute tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered on Twitter. Tweets are also displayed to each user’s followers. Followers are other Twitter users who follow a user's tweets. In addition, Twitter enables users to address a wide audience using hashtags, links or retweets.

Twitter is operated by Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time a visitor opens an individual page of the website run by us and on which a Twitter component (Twitter button) is integrated, the Twitter component in question will trigger the browser on your IT system to download a depiction of the corresponding Twitter component from Twitter. Further information on Twitter buttons can be found at about.twitter.com/resources/buttons. As part of this technical process, Twitter will receive information about the specific sub-page of our website you visit. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If you are logged in to Twitter at the same time, Twitter will recognise which specific page you are visiting each time you access our website and for the entire duration of your stay on our website. This information is collected by the Twitter component and allocated to your Twitter account by Twitter. If you click on one of the Twitter buttons integrated on our website, the data and information transmitted will be assigned to your personal Twitter user account and stored and processed by Twitter.

Through the Twitter component, Twitter receives information that you are visiting our website whenever you are logged in to Twitter at the same time as accessing our website, regardless of whether you click on the Twitter component or not. If you do not want this information transferred to Twitter, you can prevent this by logging out of your Twitter account before visiting our website.

Tumblr's current privacy policy is available at twitter.com/en/privacy.

12.5 XING plugin

We have integrated XING components on this website. XING is a web-based social network that enables users to connect to existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves at XING. Companies can, for example, create company profiles or publish job offers on XING.

XING is operated by XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany.

Each time a visitor opens an individual page of the website run by us and on which a XING component (XING plugin) is integrated, the XING component in question will trigger the browser on your IT system to download a depiction of the corresponding XING component from XING. Additional information on the XING plugin can be found at dev.xing.com/plugins. As part of this technical process, XING will receive information about the specific sub-page of our website you visit.

If you are logged in to XING at the same time, XING will recognise which specific page you are visiting each time you access our website and for the entire duration of your stay on our website. This information is collected by the XING component and allocated to your XING account by XING. If you click on one of the XING buttons integrated on our website, such as the "Share" button, XING assigns this information to your personal XING user account and stores this personal data.

Through the XING component, XING receives information that you are visiting our website whenever you are logged in to XING at the same time as accessing our website, regardless of whether you click on the XING component or not. If you do not want this information transferred to XING, you can prevent this by logging out of your XING account before visiting our website.

XING's privacy policy, available at www.xing.com/privacy, provides information on the collection, processing and use of personal data by XING. XING has also published a privacy policy for the XING Share button, available at www.xing.com/app/share.

12.6 YouTube plugin

We have integrated YouTube components on this website. YouTube is an online video portal that allows video publishers to freely place video clips and allows other to view, rate and comment on videos free of charge. YouTube allows the publication of all types of videos. Both full film and television broadcasts as well as music videos, trailers and user-generated videos are available via the online portal.

YouTube is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Each time a visitor opens an individual page of the website run by us and on which a YouTube component (YouTube plugin) is integrated, the YouTube component in question will trigger the browser on your IT system to download a representation of the corresponding YouTube component from YouTube. Additional information on YouTube can be found at www.youtube.com/yt/about/. As part of this technical process, YouTube and Google will receive information about the specific sub-page of our website you visit.

If you are logged onto YouTube at the same time as you visit our website, YouTube identifies the specific sub-page of our website your visit when a sub-page containing a YouTube plugin is accessed. This information is collected through YouTube and Google and assigned to your YouTube account.

Through the YouTube component, YouTube and Google receive information that you have visited our website whenever you are logged in to YouTube at the same time as accessing our website, regardless of whether you click on a YouTube video or not. If you do not want this information transferred to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.

The use of YouTube is in the interests of simple, convenient use of our website. This constitutes a legitimate interest as defined by Article 6 Paragraph 1(f) GDPR.

YouTube's privacy policy, available at www.google.com/intl/gb/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.

13. Web analytics

13.1 Adobe Analytics (Omniture)/Adobe Marketing Cloud

We have integrated Adobe components on this website. Adobe Analytics (Omniture) and the Adobe Marketing Cloud (hereinafter referred to as "Omniture") are tools that enable more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows to websites. Real-time analytics include project reports and facilitate ad hoc analysis of website visitors. Customer interactions are presented in a way that gives us a better overview of the online activities of the users of this website by displaying the data in simple and interactive dashboards and translating it into reports. This enables us to receive information in real time and to identify problems more quickly.

The operator of these services is Adobe Systems Software Ireland Limited, 4–6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture places a cookie on your IT system. We ensure, through our server settings, that the tracking data records transmitted to the Adobe data centre are anonymised prior to geolocalisation. Your data is anonymised by replacing the last part of your IP address. We have adjusted the server’s settings to allow your IP address to be anonymised before it is processed for geolocalisation and to measure reach, independent of one another. Adobe will use the data and information collected via our website to evaluate your user behaviour on our behalf. Adobe will also use the information to create reports on user activity on our behalf and to provide other services to our company in connection with the use of our website. Adobe does not merge your IP address with any other personally identifiable information.

You can prevent cookies being placed by our website at any time by adjusting your web browser’s settings to permanently refuse cookies. Adjusting the browser’s settings in this way would also prevent Omniture from placing a cookie on your IT system. Furthermore, cookies already placed by Omniture can be erased at any time through a web browser or other software programs.

You also have the option of objecting to and preventing the collection of the data generated by the Adobe cookie relating to the use of this website and the processing of this data by Adobe. To do this, click the opt out button under the link www.adobe.com/privacy/opt-out.html, which sets an opt out cookie. The opt-out cookie set with your objection is stored on your IT system. If the cookies on your IT system are erased following an objection, you will need to access the link again and set a new opt-out cookie.

However, setting an opt-out cookie may result in you being unable to make full use of our website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

Further information can be found in the following linked entry: www.adobe.com/de/privacy/policy.html.

13.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited (www.google.com/about/) (Gordon House, Barrow Street, Dublin 4, Ireland; hereinafter referred to as "Google"), on our website. As part of this, pseudonymised user profiles are created and cookies (see the section on "Cookies") are used. The information generated by the cookie about your use of this website, such as your browser

  1. browser type/version
  2. operating system
  3. referrer URL (website previously visited), host
  4. name of the accessing computer (IP address) and
  5. time of server request,

is transmitted to a Google server in the US and stored there. This information is used to evaluate your use of this website, to compile reports on the website activities, and to perform further services linked to website and internet use for market research purposes and to tailor the design of this website. This information may also be sent to third parties if this is legally required or if third parties process this data on behalf of Google. Under no circumstances will your IP address be associated with any other data. IP addresses are anonymised so that it is not possible to assign them to individuals (known as IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, we would point out that this may result in you not being able to use all the features of this website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

You can also prevent the data generated by the cookie about your use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the available browser add-on (tools.google.com/dlpage/gaoptout).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from capturing data by clicking on the following link: Deactivate Google Analytics. This sets an opt-out cookie that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid on this browser and only for our website and is stored on your device. If you erase the cookies stored for this browser, you will need to reset the opt-out cookie.

Additional information on data protection with respect to Google Analytics is available on the Google Analytics website in the help section (support.google.com/analytics/answer/6004245).

13.3 Google Analytics Remarketing

We have integrated services by Google Remarketing on this website. Google Remarketing is a Google Ads feature that enables a company to display advertisements to internet users who have previously visited the company's website. Integrating Google Remarketing therefore allows a company to create user-based advertisements and consequently to display advertisements of interest to that particular internet user.

Google Remarketing services are operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Remarketing is to display advertisements that are relevant to your interests. Google Remarketing allows us to display advertisements that are tailored to the individual needs and interests of internet users through the Google advertising network or on other websites.

Google Remarketing places a cookie on your IT system. Setting cookies enables Google to recognise visitors to our website who subsequently visit websites that are also members of the Google advertising network. Every time you visit a website that has integrated Google Remarketing services, your browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or browsing behaviour, which Google uses, among other things, to display advertisements relevant to your interests.

Cookies are used to store personal information, such as the websites you visit. Each time you visit our website, this personal data, including your IP address, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through this technical process to third parties.

As stated above, you can prevent cookies being placed by our website at any time by adjusting your web browser’s settings to permanently refuse cookies. Adjusting the browser’s settings in this way would also prevent Google from placing a cookie on your IT system. In addition, a cookie already placed by Google Analytics can be deleted at any time through a web browser or other software programs.

You also have the option to object to Google's interest-based advertising. To do this, you must visit www.google.com/settings/ads from each of the web browsers you use and adjust the settings there as desired.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

Additional information and Google's privacy policy can be found at www.google.com/policies/privacy/.

13.4 Matomo

On this website we have integrated the component Matomo of the supplier InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand.

Matomo is a software tool for web analysis, ie for the collection, collection and analysis of data on the behavior of visitors to websites. Among other things, data are collected on which website an affected person has come to a website (so-called referrer), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. This is used to optimize the website and cost-benefit analysis of Internet advertising.

The purpose of the Matomo component is to analyse the flow of visitors to our website. Among other things, we use the data and information obtained to evaluate the use of this website and to compile online reports for us that show activity on our website.

Matomo sets a cookie on your IT system. By setting the cookie, we are enabled to analyze the use of our website. Each time you visit one of the pages on this website, the Internet browser on your IT system automatically causes the Matomo component to submit data to our server for online analysis. In the course of this technical process, we gain knowledge of personal data, such as the IP address of the person concerned, which among other things serves to help us understand the origin of visitors and clicks.

The cookie stores personal information, such as access time, the place from which access was made, and the frequency of visits to our website. Each time you visit our website, this personal information, including the IP address of the Internet connection you use, is transmitted to our server. These personal data are stored by us. We do not share this personal information with third parties.

You can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on your IT system. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

You also have the option of objecting to and preventing the collection of the data generated by Matomo relating to the use of this website. You need to set an opt-out cookie to do this. If your IT system is later erased, formatted or reinstalled, the data subject will need set an opt-out cookie again. However, setting an opt-out cookie may result in you being unable to make full use of our website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

 

14. Advertising

14.1 Google Ads (formerly AdWords)

Our website uses the functions of Google Ads, which we use to advertise this website in Google’s search results as well as on third party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). To this end, Google places a cookie on your device’s browser, which automatically uses a pseudonymous cookie ID and facilitates interest-based advertising on the basis of the websites you have visited.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

No further processing will take place unless you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads you view online. In this case, if you are logged in to Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data with Google Analytics data in order to form target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available from the following link: www.google.com/settings/ads/onweb/.

Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can adjust your browser’s settings in such a way that you are informed about the use of cookies and you only permit the acceptance of cookies on an individual basis or in certain cases; alternatively you may adjust these settings to generally block cookies. Not accepting cookies may limit the functionality of our website.

More information and the privacy policy regarding advertising and Google can be found here: www.google.com/policies/technologies/ads/.

15. Plugins and other services

15.1 Google Maps

We use Google Maps (API) on our website, provided through Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Maps is a web service for displaying interactive maps to visually display geographic information. For example, by using this service, you can view our location and make it easier for you to reach us.

When you access sub-pages in which a Google Maps map is integrated, information about your use of our website (such as your IP address) is transferred to Google's servers in the US and stored there. This occurs regardless of whether Google provides a user account that you are logged in to or whether you have no user account with them at all. When you are logged in to Google, your information will be directly associated with your account. If you do not want your profile associated with Google, you will need to log out of your Google account. Google stores your data (even for users who are not logged in) as usage profiles and analysis it. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

If you do not agree with the future transmission of your data to Google as part of your use of Google Maps, you have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. You will then be unable to use Google Maps and therefore the map displayed on this website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

The Google terms of use can be found at www.google.com/policies/terms/regional.html, and the additional Google Maps terms of use can be found at www.google.com/help/terms_maps/.

Detailed information on data protection with respect to the use of Google Maps is available on Google’s website ("Google Privacy Policy"): www.google.com/policies/privacy.

15.2 Google WebFonts

Our website uses web fonts provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland for the uniform display of fonts. When you access a website, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This gives Google information that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

More information about Google Web Fonts can be found at developers.google.com/fonts/faq and in Google's privacy policy: www.google.com/policies/privacy/.

15.3 YouTube (videos)

We have integrated YouTube components on this website. YouTube is an online video portal that allows video publishers to freely place video clips and allows other to view, rate and comment on videos free of charge. YouTube allows the publication of all types of videos. Both full film and television broadcasts as well as music videos, trailers and user-generated videos are available via the online portal.

YouTube is operated by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Each time a visitor opens an individual page of the website run by us and on which a YouTube component (YouTube video) is integrated, the YouTube component in question will trigger the browser on your IT system to download a representation of the corresponding YouTube component from YouTube. Additional information on YouTube can be found at www.youtube.com/yt/about/. As part of this technical process, YouTube and Google will receive information about the specific sub-page of our website you visit.

If the data subject is logged onto YouTube at the same time as they visit our website, YouTube identifies the specific sub-page of our website your visit when a sub-page containing a YouTube video is accessed. This information is collected through YouTube and Google and assigned to your YouTube account.

Through the YouTube component, YouTube and Google receive information that you have visited our website whenever you are logged in to YouTube at the same time as accessing our website, regardless of whether you click on a YouTube video or not. If you do not want this information transferred to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.

These processing operations only take place if express consent is granted in accordance with Article 6 Paragraph 1(a) GDPR.

YouTube's privacy policy, available at www.google.com/intl/gb/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.

16. Your rights as a data subject

16.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data relating to you will be processed.

16.2 Right to information (Article 15 GDPR)

You have the right to obtain information about the personal data stored about you at any time, free of charge, as well as the right to access a copy of such data from us, in accordance with the statutory provisions.

16.3 Right to rectification (Article 16 GDPR)

You have the right to request the immediate rectification of incorrect personal data relating to yourself. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

16.4 Erasure (Article 17 GDPR)

You have the right to demand that we erase the personal data relating to you be deleted without delay, provided that one of the reasons provided by law applies and if processing or further storage is not required.

16.5 Restriction to processing (Article 18 GDPR)

You have the right to request that we restrict the processing of your data if one of the legal requirements is met.

16.6 Data transferability (Article 20 GDPR)

You have the right obtain personal data relating to you that you provided us in a structured, commonly used and machine-readable format. You also have the right to transfer this data to another controller without hindrance by us, to whom the personal data was provided, provided that the processing is based on the consent pursuant to Article 6 Paragraph 1(a) GDPR or Article 9 Paragraph 2(a) GDPR or on a contract pursuant to Article 6 Paragraph 1(b) GDPR, and the data are processed using automated procedures, unless processing is necessary to complete a task, is in the public interest or is carried out in the exercise of an official authority assigned to us.

Furthermore, when exercising your right to data transferability pursuant to Article 20 Paragraph 1 GDPR, you have the right to have personal data transferred directly from one controller to another, provided this is technically feasible and does not impede the rights and freedoms of other persons.

16.7 Objection (Article 21 GDPR)

You have the right to lodge an objection to the processing of personal data relating to you for reasons relating to your particular situation where this is done on the basis of Article 6 Paragraph 1(e) (data processing in the public interest) or (f) (data processing on the basis of the weighing of legitimate interests) GDPR.

This also applies to profiling based on these provisions pursuant to Article 4 Number 4 GDPR.

Should you lodge an objection, we will no longer process your personal data unless we can demonstrate compelling and legitimate reasons for such processing that outweigh your interests, rights and freedoms, or where processing serves the assertion, exercise or defence of legal claims.

In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling where this is connected to this kind of direct marketing. Should you object to the processing of your data for direct marketing purposes, we will no longer process your personal data for this purpose.

In addition, you have the right to object to our processing of your personal data for scientific or historical research purposes or for statistical purposes pursuant to Article 89 Paragraph 1 GDPR for reasons arising from your particular situation, unless such processing is necessary for the performance of a task in the public interest.

You are free to exercise your right to lodge an objection in relation to the use of information society services, Directive 2002/58/EC notwithstanding, by means of automated procedures using technical specifications.

16.8 Revocation of consent regarding data protection

You have the right to revoke any consent to the processing of personal data at any time with future effect.

16.9 Lodging a complaint with a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

17. Routine storage, erasure and blocking of personal data

We process and store your personal data only for the period of time necessary to meet the storage purpose or as required by the legal provisions to which our company is subject.

If the storage purpose no longer applies or if a required retention period expires, personal data will be routinely blocked or erased in accordance with the statutory provisions.

18. Duration of storage of personal data

The criterion for the duration of the retention of personal data is the respective legal retention period. Once this period expires, the data in question will be routinely erased, provided it is no longer required for the fulfilment or initiation of the contract.

19. Version and amendments to the Privacy Notice

This Privacy Notice is currently valid and was last updated on February 2021.

It may be necessary for us to amend this Privacy Notice in the process of further developing our website and the services we offer through our website or due to changes in legal or regulatory requirements. You can view and print our current Privacy Notice on the website at any time by visiting "https://www.krause-systems.de/unternehmen/rechtliches/datenschutz.html".

This privacy statement has been prepared with the assistance of the privacy software: audatis MANAGER.